HeyGen Pricing vs Pay Per Use: Avatars by the Month

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Visual Sandbox vs HeyGen

One sells the presenter. One sells the second.

In short

  • HeyGen plans run $29 to $149 a month for 600 to 1,500 credits.
  • Free gives three videos a month, up to a minute each.
  • The pricing page does not say what a minute of avatar costs in credits.
  • Kling Avatar 2.0 is $0.07 a second here. No plan, no seat.

Our take. Use HeyGen for business presenters, translation and a studio. Use Visual Sandbox for avatar seconds at a printed price.

See a model's price
HeyGen logoHeyGen

HeyGen is avatar and translation video for business: Avatar IV, voice cloning, 175 languages, a studio editor and an API priced on a separate page.

Pricing
$29 to $149 a month, in credits
Free plan
3 videos a month, up to a minute
Also does
Avatar IV, voice cloning, 175 languages

Side by side

The same 9 questions, asked of HeyGen

Visual Sandbox compared with HeyGen, question by question
What is comparedVisual SandboxHeyGen logoHeyGen
What you pay forEach generationA monthly credit plan
What the balance is inMoney. One credit is one centCredits. What a minute costs is not on the page
Free tierNone. A $10 minimum top up3 videos a month, up to a minute, Avatar IV, 500+ stock avatars
Cheapest paid tierThere is no planCreator, $29 a month
A month you make nothing$0The plan price
The price before you runA dollar figure on every model page, before you sign inCredit totals per plan. No cost per minute
Working as a teamNot offeredBusiness, $149 a month plus $20 a seat
From the terminal or an agentA CLI, an MCP server and an API, on the same balanceAn API on a separate pricing page; Zapier, Make and n8n on Business
The catalogue37 modelsAvatar IV, HeyGen voices and cloning, translation. Its own stack

Key takeaways

Is Visual Sandbox a good HeyGen alternative?

Where we win

No subscription
Nothing to cancel. A quiet month costs $0.
Avatar seconds, priced
Kling Avatar 2.0 at $0.07 a second standard, $0.14 pro. Read it before you sign in.
The balance does not expire
No monthly reset and no seat.
Three doors an agent can use
The CLI, the MCP server and the API, on the same balance as the web app.
The rest of the media too
Veo 3.1 at $0.25 a second, Nano Banana 2 at $0.09, Scribe and music from ElevenLabs.

Where HeyGen wins

Avatar IV
A presenter from a photo, with gestures, up to 30 minutes a video on paid plans.
Translation at scale
175 languages and dialects, with a proofread step on Pro.
A studio editor
Templates, PowerPoint import, a screen recorder, brand kits, comments.
A free plan
Three one-minute videos a month, with a custom avatar.
Business plumbing
SSO, SCORM export, LMS and Zapier integrations, interactive video.

Worth checking

Nobody prices the minute
600 credits a month, and no word on what a minute costs. You find out inside.
Full use is the condition
Spend half of Creator and a credit costs ten cents. Spend none and Creator costs $29.
Two toggles, one price
Monthly and yearly showed the same figures when we read the page.
The API is a second bill
HeyGen's API has its own pricing page. Ours shares the web balance.
We have no studio
No templates, no translation, no PowerPoint import. One model, one run.

A presenter or a second

The price is on the page before the first run

This is the live price card off our Kling Avatar 2.0 page. HeyGen sells presenters inside a credit plan and does not print what a minute costs.

  • No account needed to read it.
  • HeyGen Creator is $29 for 600 credits. What a minute costs is not on the page.
  • A quiet month here costs $0.

HeyGen sells the month. We sell the second.

Kling Avatar 2.0

What one run costs, before any account

Standard
$0.07/s
Pro
$0.14/s
See it on the model page

The money

What the plans cost

HeyGen does not print a credit cost per minute on its pricing page, so this table stops at the plan, the credits and what the plan unlocks.

$0.07

Visual Sandbox

Kling Avatar 2.0, a second, standard. $4.20 a minute.

$29

HeyGen Creator, a month

600 credits, 1080p, voice cloning.

$149

HeyGen Business, a month

1,500 credits, 4K, SSO, plus $20 a seat.

HeyGen planA monthCredits a monthUnlocks
Free$03 videosUp to 1 minute each, Avatar IV, one custom avatar
Creator$2960030 minute videos, 1080p, unlimited photo avatars, voice cloning
Pro$491,0004K, faster processing, all advanced models
Business$1491,50060 minute videos, 5 custom avatars, SSO, $20 a seat
  • Twenty-nine dollars here buys 414 seconds of Kling Avatar 2.0 at standard, about seven minutes, in any month.
  • The monthly and yearly toggles on HeyGen's page showed the same prices in two separate reads. If a yearly discount exists, the page did not show it to us.
  • HeyGen's API is priced on a separate page. Ours spends the same balance as the web app.

Which one fits

Which one fits you?

Four questions. The answer names HeyGen when HeyGen is the right call.

01 of 04

Do you translate videos into other languages?

Or use both

HeyGen covers the presenter and the translation. We cover the odd clip and the rest.

  1. 01

    Keep HeyGen for the weekly presenter videos and their translations.

  2. 02

    Run Kling Avatar, Veo and the images here, per run.

  3. 03

    Point your agent at our MCP server, on the same balance as the web.

The call

Which one to pick

Pick Visual Sandbox when

  • You want avatar seconds at a printed price.
  • Your output is uneven and an allowance would go to waste.
  • You want an agent to generate through the CLI or the MCP server.
  • You want video, image, 3D, vector and audio in the same balance.
  • You do not want another subscription.

HeyGen logoPick HeyGen when

  • You make business presenter videos every week.
  • You translate video into many languages.
  • You want a studio with templates and PowerPoint import.
  • You need SSO, SCORM or an LMS integration.
  • You want a free plan to try first.

Read the price, then run it

37 models across image, video, audio, 3D and vector. Each one prints its dollar price before you sign in.

See a model's price

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All comparisons

Free gives three videos a month up to a minute each. Creator is $29 a month for 600 credits. Pro is $49 for 1,000. Business is $149 for 1,500, plus $20 a seat. The API is priced separately.